Monday, 6 January 2014

Social Media & The Rotary 4 Way Test

Social Media flaming sessions often seem to erupt particularly between some of the supposed leaders of their various areas. This of course is quite human however from a long term reputation perspective disputes and flaming sessions can be quite damaging to both innocent and guilty alike. So what is a good reputation management rule that may be helpful.

Can I suggest before posting we remember two things. The first comes from some years back when a large amount of renowned artists recorded "We are the World". Bob Geldof hung a sign on the door of the recording studio which said "Leave Your Ego At The Door".

The second handy social media 'rule' could be to apply the Rotary 4 Way Test.

Of the things we think, say or do
  1. Is it the TRUTH?
  2. Is it FAIR to all concerned?
  3. Will it build GOODWILL and BETTER FRIENDSHIPS?
  4. Will it be BENEFICIAL to all concerned?
I would like to add a fifth one actually:

     5. Does it EFFECTIVELY DEAL with the CURRENT REALTY?


Now I know we can't all do this all the time however it may be a good checklist to consider before getting embroiled in an energy sucking on line argument and mutual flaming session.