Monday, 6 January 2014

Social Media & The Rotary 4 Way Test

Social Media flaming sessions often seem to erupt particularly between some of the supposed leaders of their various areas. This of course is quite human however from a long term reputation perspective disputes and flaming sessions can be quite damaging to both innocent and guilty alike. So what is a good reputation management rule that may be helpful.

Can I suggest before posting we remember two things. The first comes from some years back when a large amount of renowned artists recorded "We are the World". Bob Geldof hung a sign on the door of the recording studio which said "Leave Your Ego At The Door".

The second handy social media 'rule' could be to apply the Rotary 4 Way Test.

Of the things we think, say or do
  1. Is it the TRUTH?
  2. Is it FAIR to all concerned?
  4. Will it be BENEFICIAL to all concerned?
I would like to add a fifth one actually:


Now I know we can't all do this all the time however it may be a good checklist to consider before getting embroiled in an energy sucking on line argument and mutual flaming session.

Five Tips on Becoming a Google+ Pro

1. Post valuable content to your Google+ timeline and particularly on Community Pages

Communities are where people with special interests congregate. If you add valuable relevant information you will gain attention and probably even a number of the "right sort" of followers. It's all about adding value!

2. Use Keywords that are Relevant to Your "Core Message" or Business

This goes for posts with hash tags and your profile page. Lets face it if you are talking about "stuff" then that "stuff" needs to be mentioned and mentioned a few times. Talking of stuff don't try "stuffing your posts with keywords" that's a Google sin.

3. Be consistent with your posts

Stay on topic, being consistent in what you are talking about is very important. Sure you can add a little personal stuff every now and then however don't constantly swap topics. If people read your posts about say "career success" they are not going to stay with you if you do a whole bunch of posts about how to cook a chocolate cake. If you have different interests use your relevant circles to post on different topics.

4. See Google+ as a "means to an end" not an end in itself

Many people chase the number count in G+ (and other social media) as if it is some sort of prize or competition. It's not. Google plus is just a tool to direct people to the stuff you actually own whether it be a blog or a product.

5. Comment on your other’s posts

Successful social media operation is personal and about well managed interactions. One of the best ways to get in front of others (particularly influential others) is to intelligently comment on their posts. 

#RichardTownsend #SocialMedia #careersuccess