Friday, 11 May 2012

Social Media and How To Build Trust


Trust Rule 1: Don't start out your social media communication with "have I got a deal for you!". You find this a lot with Twitter users in their introductory message and its just a no no!

Trust Rule 2: Resolve issues that arise or solve problems through direct communication with person causing the difficulty, don’t bring in others and never get involved in a "flaming campaign". One to one in private is always best. 

Trust Rule 3: In your communications be specific and direct. With written communication, being long winded can lead to disinterest very quickly.

Trust Rule 4: Be real, don't play act or adopt another persona and use a picture of yourself rather than some phoney avatar!

Trust Rule 5: Use a calm and logical approach to your communication and avoid abruptness and always use 'correct' greetings and culturally sensitive language. e.g I am told USA citizens prefer "thank you" rather than "thanks"!

Trust Rule 6: Share credit with those that assisted in the wins you have had, even go to the point of slightly overstating their contribution or as someone said “when in doubt, share”.  If you are involved in platforms such as Empire Avenue this is particularly important. Even with Twitter you need to acknowledge the source of your information. 

Trust Rule 7: If you make a commitment stick to it!

Trust Rule 8: Don't cheat... Again Empire Avenue is a good example… people issue missions for the games currency and some just take the money and run, not a good tactic for success that must be built on trust.

Trust Rule 9: As in the physical world it is un productive to ask loaded or rhetorical questions, ask only “non-assumptive” questions without couching them in any “spin” or as a way to push some secret agenda. This happened to me recently with a Facebook connection and in the end when he wouldn't desist I had to block him.

Trust Rule 10: Make only promises you can keep and if events overtake you admit it, don’t ever avoid the issues or ignore those seeking an explanation of a situation from you.

Trust Rule 11: Don’t scoff at another’s opinions or efforts and add support to those in difficulty.

Trust Rule 12: Have enough self-control (and demonstrate it) to overcome immediate or short-term feelings in the interests of maintaining ongoing and long term associations.

Public communication and behaviour are a small tip of the very large personal "iceberg" of our values and beliefs. Perhaps it wise to be willing on occasions to question our belief system to grow as a person. Dogmatically sticking to what we were indoctrinated with as a youngster is a sign of immaturity and low levels of emotional intelligence. Wisdom comes from being willing to change our perspective.


The following is a list of words that others need to be using when they describe you if you are to gain and maintain their trust;

"communicative, committed, confident, fearless, predictable, reliable, correct, forgiving, clear, factual, unbiased, respectful, reasonable, confidential, contributing, even (as in even handed), defining, accountable, interested, calm, resolute, tactful, sincere, frank, listener, patient, answering, sharing, fair, timely, honest, decisive, neutral, competent, consistent, explicit, responsible, transparent, close (near), willing, collaborative, accurate, graceful, helpful"

Now that's one hell of a list however all those words are what are required of you if you are truly to be seen as trustworthy.

More from Ric can be found on http://www.orglearn.org