Showing posts with label content curation. Show all posts
Showing posts with label content curation. Show all posts

Tuesday, 30 October 2012

Why Bloggers Need Triberr



Perhaps the heading of this post should actually be… "Why Bloggers, Tweeters, Google+'ers and Social Media Buffs in General Need Triberr"


I recently asked a bunch of Facebook friends if they used Triberr. Here are some of their responses:


Sarah: I tried to get on, got confused, have not pursued it. Have been invited to join a few [tribes] - got confused again. And, while my confusion may be my problem, I am not generally easily confused or thwarted. IMO, it needs interface work.



Laura: I joined a while ago, when I was joining everything in sight. Have never really used it. :>)



Laurens: Too difficult, even for me. BTW I don't like the "Triberr FB-Bombs" by certain Triberr Members, but the content is great!

Leia: I'm not using it although I have an account.



Joanne: I love Triberr!


So what are the Triberr positives?


Mark Schaefer  of "Grow Blog" says in a post that he liked Triberr because it provided four things: "Fresh voices… who are delivering AMAZING content". "Meaningful traffic" that has "boosted my [his] blog visitors by about 7 percent". "Feedback…"Triberr provides some nice analytics about how your posts perform in the blogosphere".  Finally he states: "It solves a problem. There is a chronic unfairness about the blogosphere. Many bloggers are popular simply because they were there first" and I assume it gives him a chance to compete.

Now I agree Triberr can be a bit confusing to start with and if you are committed it also means you need to share others post in the hope of having them reciprocate. Here however  are a few more reasons, if you are a blogger, why you should be involved.

It sets you up to be a very effective at content curation.and although good authors will perhaps always take the lead as the video below explains 'good curators serve an important and perhaps even a taste maker: role'.  http://mashable.com/2012/05/25/content-authors-curators/

Finding others that blog on your topics can be arduous however Triberr's search makes it quite easy so you can have access to pertinent content to share with your audience.

Thirdly from a social aspect you can make great contacts in the field you are interested in with others who share your passion.

Ric http://www.orglearn.org

Wednesday, 2 May 2012

Personal Branding the What and How


There is lots of talk today about personal branding. Personal branding is also inextricably linked to social media.

First a few facts!

FACT: Your personal brand will (and must) be a reflection of your personality.

FACT: Your personal brand should focus on highlighting expertise.

FACT: Your personal brand needs to be specific so you must stick to your message rather than tryig to be all things to all people.

FACT: You need to constantly manage your personal brand and protect, or at least counter the negatives that others may say about you,

FACT: it takes time to build your personal and your choice of methods of distribution (social media) count. 

FACT: The best place to centre your brand (at least at this stage) is a blog.

FACT: All other social media activities need to point back to your blog which needs to provide useful content  based on your passion. If you try to fudge it by doing something you think just may sell, you will run out of steam and do more harm than good.

Social media choices are vast and it can be a bit daunting in a busy work life to figure out to where to concentrate your efforts however, a concentrated effort using the 'right' media is essential!

Can I suggest a four pronged approach!

1) Write a blog. Warning writing a blog is lots of work and if you can't consistently write on a topic you're passionate about don't start. As a bare minimum you will need to post one 600 word article once a week. Again you can use Google to do your research. For you blog Wordpress seems to have a little more credibility however Blogger can have ads (a little income) and activity can be monitored through Google stats.

2) Start a Facebook page that is separate from your personal account. Form relationships through groups that discuss work/business issues you are interested in. If you are in marketing for example find an appropriate group to join. Do some research and add value to the group by posting useful articles to your timeline.

3) Start a Twitter stream and only tweet on your professional interest. Be careful with the name you set up with. If you are say a graphic designer, try to get that fact in your Twitter name. e.g. BillsGraphicDesign For research on your topics you can use "Google Alerts", this can take much of the hard work out of the research for your tweets.

4) Build your profile on Linkedin and again join discussion groups and befriend others in your area of expertise or in similar careers.

You can automatically link/publish both your blogs and twitter streams to Facebook and your Linkedin profiles.

Personal branding is virtually a must for any modern career oriented individual  with reportedly over sixty percent of companies now looking at your social media presence before hiring. Best get on with building your brand.

More career success articles can be found at orglearn