Social Media Engagers Connectors Bludgers and Grubs

If you are involved in social media you will come across many characters who see themselves as leaders, at least in their apparent circle of 'influence'. Unfortunately many social media 'leaders' are not so social.

The appropriate dictionary definition of social in the context of social media is: "Attitudes, orientations, or behaviours which take the interests, intentions, or needs of other people into account (in contrast to anti-social behaviour)." - Wikipedia

Obviously if you are using say Twitter to distribute information or ideas the reality is; once you get above a few dozen or so connections it will be extremely hard, or too time consuming to constantly interact with everyone.

One social media platform that describes itself as "social media rocket" fuel however almost demands by its design and style of operation a level of intimacy, co-operation, trust and reciprocation that is higher than most other platforms. If you are interested to take a look… it is:

http://www.empireavenue.com/RICTOWNSEND

One of the unique features of this social media platform is that you can offer rewards through missions to those that will help you achieve goals in other areas such as Facebook, Twitter Goolge+ etc. This is where the true individuals show their colours. Here is a recent mission I offered:

I won't mention individual players by name however my heading mentions four characters. In reverse order: 

Grubs: They are types that sponge off others, (e.g. in EAve. don't complete missions and just take the reward and run). This group also wants you to everything for them, share boring crap, help them become more notorious by voting them up silly competitions, offer nothing of value… other than that they see themselves as some sort of star or as "giants in their own lunch boxes". These characters often move away from what makes them popular in the first place and expect us love them for who they are rather than for the information they offer. I even saw one guy who offered tech advice do a video scolding his audience for asking what he considered dumb questions. He then started doing personal life videos and wondered why no one wanted to watch.

Bludgers: Well they sort of do stuff however always the minimum. They, in the case of EAve. as an example will do a few likes on a page that you want promoted however thats it. I even did a mission and gave away a large reward for doing nothing, just for being a shareholder and what did a get, a couple of guys didn't even leave a thank you note. These are not my idea of desirable social media types.

Connectors: Well they are numbers freaks. They want to have the most of everything, the most followers, the most accolades, the last word in every exchange and the biggest you know what on the planet. They spam, they manipulate, they just want bigger numbers. Often these types will have in their message or agenda a great idea you just must get involved in and they will flog it to death. These types see you as a potential customer and someone that can help get them what they want.

Engagers: These are the people we all seek. They believe in working for mutual benefit, they'll swap information and advice. They will complete task you want done as they understand the value of mutual leverage. They communicate and they are great to deal with. Many of these characters I believe would be great to meet face to face. These people without knowing it almost compel you to help them through their shear strength of character and demonstrated high levels of personal ethics.

So think about how you appear to others. What do your social media actions reveal bout you? Where you fit? I hope its in the social media engagers category.

Personal Branding the What and How

There is lots of talk today about personal branding. Personal branding is also inextricably linked to social media.

First a few facts!

FACT: Your personal brand will (and must) be a reflection of your personality.

FACT: Your personal brand should focus on highlighting expertise.

FACT: Your personal brand needs to be specific so you must stick to your message rather than tryig to be all things to all people.

FACT: You need to constantly manage your personal brand and protect, or at least counter the negatives that others may say about you,

FACT: it takes time to build your personal and your choice of methods of distribution (social media) count. 

FACT: The best place to centre your brand (at least at this stage) is a blog.

FACT: All other social media activities need to point back to your blog which needs to provide useful content  based on your passion. If you try to fudge it by doing something you think just may sell, you will run out of steam and do more harm than good.

Social media choices are vast and it can be a bit daunting in a busy work life to figure out to where to concentrate your efforts however, a concentrated effort using the 'right' media is essential!

Can I suggest a four pronged approach!

1) Write a blog. Warning writing a blog is lots of work and if you can't consistently write on a topic you're passionate about don't start. As a bare minimum you will need to post one 600 word article once a week. Again you can use Google to do your research. For you blog Wordpress seems to have a little more credibility however Blogger can have ads (a little income) and activity can be monitored through Google stats.

2) Start a Facebook page that is separate from your personal account. Form relationships through groups that discuss work/business issues you are interested in. If you are in marketing for example find an appropriate group to join. Do some research and add value to the group by posting useful articles to your timeline.

3) Start a Twitter stream and only tweet on your professional interest. Be careful with the name you set up with. If you are say a graphic designer, try to get that fact in your Twitter name. e.g. BillsGraphicDesign For research on your topics you can use "Google Alerts", this can take much of the hard work out of the research for your tweets.

4) Build your profile on Linkedin and again join discussion groups and befriend others in your area of expertise or in similar careers.

You can automatically link/publish both your blogs and twitter streams to Facebook and your Linkedin profiles.

Personal branding is virtually a must for any modern career oriented individual  with reportedly over sixty percent of companies now looking at your social media presence before hiring. Best get on with building your brand.

More career success articles can be found at orglearn

Social Media as Your Resume and Testimony

Many HR writers and articles are now asserting that your social media profile is your new resume.

It can also be a major boost in your career progression and greatly contribute to how you are commercially and/or professionally perceived.

So what are the positives?

You can demonstrate your technical and commercial competence, skills and knowledge.

You can become a recognised and respected expert in your field for both your social group and the wider community.

What must you have or do?

You must have a squeaky clean Facebook account

Keep a clean Facebook profile, by removing the not so savoury activities you may have been involved in. Also make sure the settings are appropriate and remove the mad moments that may have been photographed.

Set up a LinkedIn profile and keep it updated

This is purely a career or business networking website. Most LinkedIn users are there to connect with other professionals and/or re-connect with former colleagues.

Take advantage of Twitter

Twitter is the best way to promote yourself to a large audience and your tweets should point to your other social media accounts. Follow professionals in your field.

Create a personal website or blog

Use a perusal website as a resume and a blog if you are willing to write an occasional article on your area of expertise. Use Blogger as you are best sticking with Google

Have a 'Professional' avatar or Picture 

Keep away from the silly hats, pictures with your kids or pets and don't use a cartoon. While I'm at it open a gmail account using your own name or a close as you can get to it. "spunkyjohn@htomail just won't cut it.. unless you're a porn star.

Join Google Plus

Google, because of its circles can give you a constant stream of industry or professional updates. It is the serious social media business platform.

Link it all together

All social media sites need to be cross linked.

And this is just a beginning.

Vote for rictownsend on the SMS Best Social Media Blogs

Personal Branding: Is Your Avatar Hurting Your Image?

I recently read that resumes are becoming less necessary as employers are becoming more interested in reviewing you as employee potential based on your online reputation. 

As we all know we tend to make a decision on people within the first few seconds of meeting them. We then look for signals to reinforce our initial opinion. 

I also recently wrote that your email address was important as "spunky1949" on hotmail dot com was just not going to help you get a job interview. 

Bearing in mind what I have said above, if you look at the avatars chosen at random from players of Empire Avenue what emotional responses do they evoke?

I 'know' most of the people represented below and they all seem pretty good people. The point of the exercise is to decide based on the pictures below which one's appeal to you and which one's leave you less than impressed or even stone cold!

The exercise is about technique, cartoons versus real pictures, generic images versus personal portraits, logos versus pets, half naked long shots versus head and shoulders in suit and tie etc.

So if you could comment on one or two using such adjectives as "friendly", "trustworthy", "secretive", "arrogant", "nice", "obscure" or even "a bit dumb looking" it would help my research greatly.

Now this is an important topic for you and I as it effects how we present ourselves online. A company recently used Empire Avenue to research an avatar/logo for a product launch to see which of their proposals had the best impact. From my point of view they were smart to do that. As we are our own best product shouldn't we also think about and take seriously the issue's mentioned as they relate to our reputation and the impression we make online?